Anorak Cat Web Design
CASE STUDY
The agency that swapped overwhelm for organisation
How I helped a small team go from ‘too many plates’ to peaceful productivity
Anorak Cat is a web design agency with big heart and bold clients. But behind the scenes Amy and Rich were juggling client emails, support requests, project admin, and many other small things that kept falling through the cracks.
“Kate helped us go from spinning plates to calm confidence. She manages our helpdesk, keeps everything moving, reminds us of things when we forget, and brings warmth to our client comms.”
— Amy & Rich, Owners, Anorak Cat
The challenge:
Before working together, they were:
✓ Spending hours on admin that pulled them away from creative work they love
✓ Constantly worried about missing client messages, support tickets or deadlines
✓ Feeling the mental load of “remembering everything” all the time
✓ Nervous about outsourcing due to the personal nature of their brand
The solution:
WE worked together to:
✓ Provide ongoing retainer support across admin, operations, and client care
✓ Helpdesk management - responding to and triaging all client queries with their tone of voice (kindness and clarity).
✓ Client comms and documentation (contracts, invoices, updates) in the same warm, human tone the team is known for.
✓ Process improvements to streamline handovers and priorities
✓ Make things simply happen - correctly, gently, and without Amy and Rich needing to chase or second-guess.
THE OUTCOME
They went from worrying to breathing. Knowing their clients were cared for, their Helpdesk was under control, and nothing was slipping through the cracks.
More time. Less stress. No balls dropped.
And that wonderful moment every business owner dreams of: “Enjoy your day off - I’ve got things covered here!”
