DELLA HUDSON FCA
CASE STUDY
The business leader who just wanted things done - properly.
With trusted virtual assistant and business management support, Della moved from postponed tasks to smooth, day-to-day control of her businesses.
“I just want things to get done with the minimum of fuss and bother - and that’s what Kate does.”
— Della Hudson FCA, Entrepreneur and Chartered Accountant
The CHALLENGE:
Della runs two established businesses: Hudson Business Advice and Minerva Accountants Bristol and Somerset. As the businesses grew, essential operational and marketing tasks were frequently being postponed due to time constraints.
Client onboarding, systems, marketing emails, and daily business management needed consistent support - without adding complexity or requiring close supervision.
Della needed a trusted person to provide business support, who could take ownership and ensure things simply got done.
The solution:
Kate joined as a Virtual Assistant in 2021 and gradually became Business Manager, providing ongoing operational and administrative support.
Key responsibilities include:
Kate works proactively, managing tasks end-to-end and ensuring smooth day-to-day operations across both businesses.
Key responsibilities include:
- Weekly client top tip emails
- Email marketing and social media support
- Daily client management and onboarding
- Systems and process optimisation
- Client gifting and relationship management
Kate works proactively, managing tasks end-to-end and ensuring smooth day-to-day operations across both businesses.
THE OUTCOME
- Improved operational efficiency
- Consistent client communication and marketing
- Reduced workload and mental load for Della
- Fewer postponed tasks and greater business control
“Kate runs my business. Things get done that used to get postponed - I finally feel in control again.”
— Della Hudson
